Apply for Scholarship
Data and Marketing Analytics Fundamentals
This course examines the tools, techniques, and strategies to analyze and manage data within an organization’s marketing and customer-related functions. It looks at the evolution, impact, and importance of data-driven decision-making in today’s organizations, as well as the changing role of marketers, customer service managers, and business / product leaders in how they use data to work with internal and external stakeholders.
This foundational course prepares participants for the next two required courses of the Associate Certificate in Data and Marketing Analytics program by introducing key terminology and concepts addressed in later more detailed courses of this program.